music video first draft analysis

I feel after watching my first draft that improvements need to made.

• For example the video doesn't contain enough content. What I mean by this is that the only feature is shots of backgrounds which feature urban environments which put a depressing outlook on the song which goes hand in hand with the genre and theme of the song (that being sad and depressing). But band footage is also a feature of this genre and goes with fragmented narrative (a feature of post modern media). This means more footage that I need to acquire to provide a band performance.
• Another improvement that needs to be made is the editing. When the video goes on the editing doesn't go with the song which would make the video go with song instead of  it just being a video but with a soundtrack going over it. To make ot a professional video I need the editing cuts going 

music video first draft

Convention of forms

The conventions of a music video:
Fast editing
Either a narrative the fans can get behind, Performance video or an artistic video
Lighting
Multiple locations
Multiple costumes
Depending on the genre the violence of the video (my genre it would be conventional to use mature themes)
Featuring the artist
using the message that the record label would like to give to the fans to find the right audience (for example a niece audience they can focus on one type of audience, Mainstream artists will have to focus on a variety of audiences got to appeal to the mass audience)
Might feature sounds that go with the narrative that didn't go with the original recording of the song.
Play with themes like narrative theories or might use different cultural beliefs

Filming risk assesment

Hazard	Risk				Control measures
What is the hazard?	What is the risk? Who is at risk?	Likelihood (1-10)	Severity (1-10)	Overall risk (H/M/L)
Football	Cameras crew and cast could get hurt if hit by ball	7	5	H	Give them direction and warnings
Cigarettes	Fire hazard to the set and cast with second hand smoke	4	7	M	Lay down warnings to those actors who smoke and when filming scenes involving smoking to be careful near equipment and other actors
Other actors	As they will be playing football, they may bump into each other and hurt each other	3	4	L	Script the scene movements and have actors be aware of their surroundings and make sure that they have a basic understanding of the sport.
Astro turf	The actors who going for a slide tackle could burn themselves	5	3	L	Make sure that players have the correct clothing to protect there health and insure their safety
Cameras	The actors could run into the camera and hurt themselves	1	2	L	Make sure players are away of the camera position or make sure the camera is excluded from the action
Boots	Boots warn by actors involved in sport could kick each other and hurt each other with studs	5	5	M	Make sure players are wearing the correct personal protective equipment like shin pads so they are protected
Tripod	Tripod could be left unattended and a member of cast or crew could trip over tripod	3	5	M	Make sure that the tripod is either put away, or left with an attendant to keep people aware of the tripod
Fence/wall	Fence wall could be dangerous and crew could walk into it when filming shots	2	6	M	Make sure they are areas that the camera is aloud to film other players but keep camera away from the wall and practise shots

Video techniques and influences

Camera shots: Establishing shot out of focus then into focus great for effect and almost acts as a fade in. Depth of field. Over the shoulder shot
Camera Movements: High angle rotation, Lift the tripod on the camera and spin round almost like its from a podium or its from a vehicle. Hand held shot. Panning from side to side Almost like a shot reverse shot or like the camera is like a person looking around point of view from a spectator.
Camera angles: Classic Dutch tilt (not too much as it will ruin the filming all together). Upwards tilt.

what makes a good music product

The underlying idea behind the model is that people are motivated by a desire to fulfil, or gratify certain needs. So rather than asking how the media uses us, the model asks how we use the media.

The model is broken down into four different needs.

Surveillance: The surveillance need is based around the idea that people feel better having the feeling that they know what is going on in the world around them. (we watch the news as we feel it is a reliable source of information and it makes us feel secure that we know what is happening around us). The surveillance model is all about awareness. We use the mass media to be more aware of the world, gratifying a desire for knowledge and security.
Personal Identity: The personal identity need explains how being a subject of the media allows us to confirm the identity and positioning of ourselves within society. The use of the media for forming personal identity can be seen in music videos/films. Pop stars can often become big role models, inspiring young children everywhere (which is why there's such an outcry when one of them does something wrong).
Personal Relationships: We can form a relationship with the media, and also use the media to form a relationship with others.Many people use the television as a form of companionship. This may seem sad, but think about how many times you've watched the TV on your own, or with other people but sitting in silence. The television is often quite an intimate experience, and by watching the same people on a regular basis we can often feel very close to them, as if we even know them. When presenters or characters in a soap die, those who have watched that person a lot often grieve for the character, as if they have lost a friend. Another aspect to the personal relationships model is how we can sometimes use the media as a springboard to form and build upon relationships with real people.Having a favourite TV programme in common can often be the start of a conversation, and can even make talking to strangers that much easier.
Some studies suggest that some families use sitting around watching the television as a stimulus for conversation, talking to each other about the programme or related anecdotes while it is.
DiversionThe diversion need describes what's commonly termed as escapism - watching the television so we can forget about our own lives and problems for a while and think about something else. We watch music videos to take our mind off our every day lives, we want to distract our self from the problems we are experiencing. We want to see that people experience the same feelings as we do and want to forget about our own problems and focus on some one else's.

Assiagnment brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

a website homepage for the band;

a cover for its release as part of a digipak (CD/DVD package);
a magazine advertisement for the digipak (CD/DVD package).