The conventions of a music video:
Fast editing
Either a narrative the fans can get behind, Performance video or an artistic video
Lighting
Multiple locations
Multiple costumes
Depending on the genre the violence of the video (my genre it would be conventional to use mature themes)
Featuring the artist
using the message that the record label would like to give to the fans to find the right audience (for example a niece audience they can focus on one type of audience, Mainstream artists will have to focus on a variety of audiences got to appeal to the mass audience)
Might feature sounds that go with the narrative that didn't go with the original recording of the song.
Play with themes like narrative theories or might use different cultural beliefs
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