The genre that has been given to thisvideo is heavy metal
Conventions of music: Screaming (especially in chorus)
Taboo language
Slow paced to fas paced
Drum beat fast paced and loud
Slang and phrases i.e "yeah" and "woah"
Convetions of music video: Fast paced editing
Dark lighting
Band make apperance and wearing dark cloths
dark themes (child abuse, domestic abuse, viloence, drugs, betrayal of love, etc)
Antagonist supported narritive
contriversial or taboo visuals (apparences of the devil, nudity, gore)
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